Branded merchandise and promotional products can bring about several advantages to you and your business. Do not sleep on promotional products in Australia because this could help you save up on costs and further increase your sales and brand awareness. If you don’t believe us, here are some of the top advantages of utilizing this kind of product.
- Brand awareness
Brand awareness and exposure should be one of your priorities as an entrepreneur. Did you know that around 90% of the respondents in the 2017 PPAI Consumer Survey are able to recall messaging from promotional products in Australia? With these products, you can keep your existing customers happy while attracting new ones.
Most business owners should consider the return on investment for every marketing campaign that they do. Not only are promotional products in Australia cost-effective, but there are also several options you can take to ensure that you’re not jumping into the water head first.
If you’re planning to invest in promotional products for your company, you should keep in mind that recipients often find it useful if the product is something that they can keep for a long time. Consider the usefulness of the product so that they are reminded of your brand whenever they use the product. A good example would be custom t-shirts.
- Customer loyalty
Promotional products are also a way to reward customer loyalty. If people see that you are making an effort to take care of your consumers, then that attracts potential clients. Thanking loyal customers with corporate gifts will help cement relationships that are built to last.
In addition, did you know that the BPMA states that customer recognition is one of the main reasons for using promotional merchandise in Australia? Furthermore, PPAI discovered that 85% of the respondents in their survey claim that they will most likely do business with companies that have gifted them promotional products.
- Emotional relationship
Branded and promotional merchandise is your key to building an emotional relationship between your target demographic and your brand. Remember, while finding new clients is also essential, it’s much more difficult to keep current customers but yet it is one of the most rewarding efforts. With promotional products, you’ll be able to make a good impression that will last and one that is associated with your brand.
The appeal of promotional products is that there are varying options that you can choose from. In addition, you have the creative freedom to communicate your branding message.